![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c497a8fe-0f60-4244-9cb1-5bed4d1e5ab6.png\")
<\/a><\/p>\nIf your prompts aren\u2019t specific, AI generates results based on what it thinks<\/em> you want. It\u2019s similar to hiring a new team member and expecting them to produce results without giving them any context about your goals, audience, or the stage of your business. Rushed instructions will produce generic, off-brand outputs.<\/p>\n My best prompts give AI a starting point. That\u2019s either tons of data or context, a detailed brief, or specific examples of what I want the output to look like. Then, I experiment and refine.<\/p>\n In this article, I\u2019ll share examples of AI prompts I\u2019ve used (and seen work) across email, blog, lead gen, and social campaigns. You can leverage these prompts to save time on content creation, improve content quality, and, most importantly, free up time for strategic work.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n In other words, all AI tools<\/a> share a commonality: \u201cgreat prompt = great output.\u201d<\/p>\n <\/a> <\/p>\n Our recent State of AI survey<\/a>, which surveyed over 1500+ marketing professionals, shows that marketers today are integrating AI heavily into their workflows. The leading use case is content creation, primarily text-based (55%).<\/p>\n Source<\/em><\/a><\/p>\n However, as the image above suggests, 31% agree that AI outputs don\u2019t always hit the mark. While it\u2019s true that you can\u2019t completely rely on AI, success largely depends on prompt quality.<\/p>\n When asked about their prompting strategies, marketers from the 2024 AI survey by HubSpot highlighted experimentation as a key (55%). It\u2019s not about writing one perfect prompt, but guiding the tool towards the desired outcome.<\/p>\n Context (53%) also complements the above strategy \u2014 the more data you provide AI, the faster it\u2019ll learn. To learn more about how marketers are leveraging AI, download the State of AI report<\/a>.<\/p>\n The only point from the study with which I disagree is keeping prompts short. In my experience, longer, detailed prompts with specific boundaries and constraints tend to perform better.<\/strong> I keep a swipe file of my high-performing prompts organized by format and use case (many of which I\u2019ll share below).<\/p>\n <\/a> <\/p>\n These AI prompt examples cover a wide range of use cases from blog writing to social media, lead generation, and video scripts.<\/p>\n You can use these prompts to write top-of-the-funnel content on popular topics. I usually treat outputs from educational prompts as rough first drafts or research. Here are some examples:<\/p>\n 1. <\/strong>Write a beginner-friendly [word] blog on how [product] is being used in [industry]. Use real-world examples, define key concepts, and include a short FAQ at the end.<\/p>\n 2. <\/strong>Explore what overwhelms new users in [niche] when they try to solve [specific problem]. Suggest an educational content series for each pain point.<\/p>\n 3.<\/strong> List and explain the most critical elements of an effective [strategy type]. Include actionable takeaways readers can immediately apply.<\/p>\n 4.<\/strong> Compare and contrast [topic 1] and [topic 2] based on [criteria 1], [criteria 2], and [criteria 3].<\/p>\n 5. <\/strong>Explain how [year] trends in [topic] are changing the landscape of [industry]. Use real examples, stats, and quotes from industry experts. Include the source for each stat and example.<\/p>\n These prompts focus on creating content that builds authority and delivers valuable insights to readers.<\/p>\n 6. <\/strong>Write a newsletter debunking 3-5 common myths about [topic], backed by recent data or real case studies. Follow best practices of newsletter writing and end with a personal takeaway or CTA.<\/p>\n 7. <\/strong>Create an FAQ page for [product] that addresses the most frequently asked support questions. Use the attached [support ticket summaries] and format the output with clear\/concise answers.<\/p>\n 8. <\/strong>Write help center content that explains how [popular software feature] works. Include step-by-step instructions and troubleshooting tips for common errors.<\/p>\n Listicles are my favorite thing to write \u2014 until I’m stuck on item 9 in a list of 10, or can\u2019t find the right statistic to support my arguments. Listicle prompts help me brainstorm fresh ideas and simplify the research process.<\/p>\n See some examples below.<\/p>\n 9. <\/strong>Write a listicle LinkedIn post: [number] Lessons I Learned from [milestone or failure]. Make it relatable with storytelling and add a final takeaway.<\/p>\n 10. <\/strong>List [number] statistics I can use in my article titled [topic] from this industry report: [report]. Here is the article outline: [structure].<\/p>\n 11. <\/strong>List [number] frequently asked customer questions about [topic] in the intermediate stage, followed by suggested answers (under 50 words each).<\/p>\n 12. <\/strong>Create a list of [number] must-have tools for beginner [topic], each with a short use case.<\/p>\n 13. <\/strong>List [number] viral hook templates for [platform] posts in [niche], and explain why each one worked.<\/p>\n These prompts help you generate step-by-step guides, case studies, product walkthroughs, and more. But, as the famous ChatGPT disclaimer states, AI can get things wrong<\/em>. So, I always verify technical details and test any instructions or code to ensure they actually work. That being said, let\u2019s look at some technical AI prompts.<\/p>\n 14. <\/strong>Write a user-facing help center document for [product feature] based on [technical reference]. Copy should include steps to set up and use the product. Use visuals if needed.<\/p>\n 15. <\/strong>Write a technical case study showing how [client] used [product] to achieve [result]. Include: problem, outcome of that problem, proposed solution, steps taken to achieve the solution, and the final result.<\/p>\n 16. <\/strong>Create a strategy proposal for [client] struggling with [pain point] in the [industry]. Add costs, timelines, and results.<\/p>\n AI art is good. Sometimes, shockingly good if you give it the right reference. I find it super useful for mascot concepts, product mockups, and capturing early design trends. I\u2019ve even created presentations with viral trends like AI-generated Ghibli art.<\/p>\n 17. <\/strong>An image of a woman doing yoga in a gym setting. She should have her hair in a ponytail, wearing comfortable athletic wear.<\/p>\n 18. <\/strong>An image of a professional business meeting in a co-working space. Image should have five professionals talking to each other, while the lead is setting up the presentation and Zoom meeting.<\/p>\n 19. <\/strong>Over-the-shoulder shot of a laptop opening an AI SaaS product with a person in a casual shirt. The setting should be a cafe.<\/p>\n 20. <\/strong>Image of a person scrolling on their phone while sitting in a chair. Comfortable posture in natural lighting, facing a window that overlooks the mountain and nature.<\/p>\n Here\u2019s how you can access AI art:<\/strong><\/p>\n 1. <\/strong>Set up your OpenAI account<\/p>\n 2. <\/strong>Use Sora for image generation<\/p>\n As a full-stack marketer, I do a lot of lead generation<\/a> for myself (and my clients!). Over the years, I\u2019ve sent out thousands of cold messages, testing different offers across multiple buyer personas<\/a>. Email, Cold LinkedIn DMs, Facebook group posting, organic content \u2014 you name it, I\u2019ve tried it.<\/p>\n However, lead generation at scale can get quite repetitive. So, I turned to AI to help me automate bottlenecks like personalization and pull insights on my lead data. Here are some of my favorite prompts.<\/p>\n 21. <\/strong>Suggest [number] discovery questions to ask a social media client [client] who has these pain points: [pain points].<\/p>\n 22. <\/strong>Compile our five common sales calls objections: [Call scripts]. For each, provide a concise answer showing ROI or cost-benefit justification. Also include potential follow-ups if the lead ghosts us.<\/p>\n 23. <\/strong>Write a cold DM outreach message for [product] with a personalized first line and frame the CTA around this challenge: [specific challenge]. Your copy should build trust.<\/p>\n 24.<\/strong> Analyze the UX of this competitor landing page [link] from the lens of a [B2B SaaS buyer] and extract five tactics they use to convert cold traffic into leads. Explain how I can improve [page] for the same audience.<\/p>\n 25.<\/strong> List 10 bonus resources I can offer inside a blog post on [topic] to drive email signups from [target audience].<\/p>\n 26.<\/strong> Suggest positioning strategies for [product\/service] as the no-brainer solution for [ICP] struggling with [pain point].<\/p>\n 27.<\/strong> Identify target audience segments in [location] who are likely to buy [product] to solve [pain point]. Create audience profiles, messaging themes, and marketing channels.<\/p>\n 28.<\/strong> Analyze our CRM’s last 50 closed-won deals: [upload sheet]. What common demographic and behavioral attributes did these customers share? Use that profile to suggest three ICP segments we should target next.<\/p>\n 29. <\/strong>Create a questionnaire for an onboarding call with a potential client in the [industry]. Include questions I\u2019d need to ask to perform [service 1] and [service 2].<\/p>\n 30.<\/strong> Act as a B2B marketing expert and create a webinar strategy to generate leads for [industry\/product]. Outline a speaker plan, funnel, emails, and follow-ups.<\/p>\n Using AI prompts for social media drafts is one of the best decisions I\u2019ve made. AI can draft optimized content for each social media platform<\/a>, crunch huge datasets to understand what\u2019s working, and write in your tone. You can use AI to keep you consistent while avoiding burnout.<\/p>\n Let\u2019s look at some examples of social media prompts.<\/p>\n Source<\/em><\/a><\/p>\n 31. <\/strong>Suggest design ideas for a 5-slide Instagram carousel for a [product] in [industry]. Here is the draft content for the slides: [content].<\/p>\n 32. <\/strong>Here are some high-performing hooks from previous campaigns: [hooks]. Analyze and create templates for these hooks based on the emotions they evoke. For each topic I sent you next, apply the same template to generate a hook.<\/p>\n 33. <\/strong>Write a short-form TikTok video script under 2 minutes for a [product] demo. Use a 3-part structure: Hook \u2192 Value\/Story \u2192 CTA, and include cues for on-screen text and audio suggestions.<\/p>\n 34. <\/strong>Here is the transcript of a YouTube video I made for [product]. The video is meant for [target audience]. Based on the transcript, write a compelling video description and suggest tags.<\/p>\n 35. <\/strong>Draft an Instagram story sequence to promote a limited-time offer on [product] targeting [audience].<\/p>\n 36. <\/strong>Here are our social media analytics for [duration]: [data]. Please analyze the data and let me know the best posting times, formats, and content patterns.<\/p>\n 37. <\/strong>Create an X thread with [number] actionable tips on [relevant pain points] for [industry] pros.<\/p>\n 38. <\/strong>We\u2019re launching [product\/service] in the [niche]. The goal is to drive [goal]. Create a social campaign tailored to that goal, targeting platforms our target audience of [TA] prefers.<\/p>\n 39. <\/strong> I want to A\/B test my social media post hook. Here\u2019s my original content: [content]. Please write five variations with the same core message but different angles.<\/p>\n 40. <\/strong>Brainstorm [number] UGC content campaign ideas for [product]. Each idea should center around creative ways to showcase the product. Add guidelines, briefs, and incentive structure.<\/p>\n Video creation has many moving pieces: scripts, equipment, talent, and post-production. AI can help you with each step of this process if you prompt it correctly.<\/p>\n Below are the prompts you can use for podcasts or other types of video content. I\u2019m also seeing AI-generated videos<\/a> using Veo-3 getting popular, so I\u2019ve included those prompts as well.<\/p>\n 41. <\/strong>Generate [number] podcast episode ideas for [product] in the [industry] targeting [audience]. Include a proposed title and a short outline.<\/p>\n 42. <\/strong>Suggest a YouTube series on how [product] helps [audience] solve [specific pain point] in the [industry]. The series should be informational with product integrations.<\/p>\n 43.<\/strong> Suggest webinar ideas with [product], teaching [audience] how to achieve [outcome].<\/p>\n 44.<\/strong> Turn this blog post [URL] into a [duration] YouTube video script for [audience] in the [industry] optimized for watch time. Add visual cues to keep the audience engaged.<\/p>\n 45. <\/strong>Create an animated explainer video script for [product] that simplifies [complex concept] for [audience].<\/p>\n 46<\/strong>. Generate a Veo-3 prompt for a film-style video for the first scene of the script: [script]. Include scene description, background, main subject, lighting, etc.<\/p>\n 47. <\/strong>Generate five video concepts for a product demo showing [product] in [setting].<\/p>\n 48. <\/strong>Here is my YouTube video: . I want this script to be broken down into multiple short-form pieces of content. Each short form should have a clear hook and takeaway for the audience.<\/p>\n 49. <\/strong>Write a script for a behind-the-scenes video of [product launch]. Include concepts for graphics, questions to ask the audience, and different formats we can use.<\/p>\n 50. <\/strong>Write a script for a top [number] style video on [topic]. Rank each item based on significance, engagement potential, and [any other criteria].<\/p>\n Distribution has become quite tricky, whether you\u2019re just building out a brand or managing an established one. Audience attention spans are at an all-time low, and feeds are becoming more crowded.<\/p>\n Creating good content is just the first step. Learning how to package and sell it is the next. Fortunately, AI is a huge timesaver in this process.<\/p>\n The AI prompts below are designed to help you refine your ideas and write effective, outward-facing promotional content and messages. Let\u2019s take a look.<\/p>\n 51. <\/strong>Generate an influencer outreach message to promote [product] in [industry]. Mention their recent post on [topic] and suggest a partnership or review opportunity.<\/p>\n 52. <\/strong>Write an X thread that hooks readers with a [pain point], then teases a free resource on [topic] that helps solve it. Use the thread to build trust and subtly introduce [product] as the deeper solution.<\/p>\n 53.<\/strong> Suggest [number] co\u2011marketing opportunities for [product] in [industry], with potential partner types and joint campaign ideas.<\/p>\n 54.<\/strong> Write a cold outreach email sequence to introduce [product] to potential customers in [industry]. Include [number] compelling subject line options to boost open rates and [number] persuasive CTA variations that drive clicks.<\/p>\n 55.<\/strong> List the top [number] most effective distribution channels to promote a [product] in the [industry] targeting [audience]. Rank by ROI and ease of execution.<\/p>\n 56.<\/strong> What is the ideal posting schedule and frequency for [product] related content on LinkedIn and X to maximize visibility among [audience]?<\/p>\n 57. <\/strong>Draft a full GTM launch plan for a [product] in [industry], including messaging, positioning, channel strategy, and a content rollout plan tailored for [audience].<\/p>\n 58.<\/strong> Write a 60-second YouTube ad script for [product] using friendly, witty humor that grabs attention in the first five seconds and keeps [target audience] engaged.<\/p>\n 59.<\/strong> Develop an internal training outline for sales and support teams on [marketing strategy] about [product]: core messaging, customer personas, objection handling, and content assets.<\/p>\n 60. <\/strong>Draft a press release for [product launch] tailored to the tone of [outlet]. Here are the details of the launch: [details].<\/p>\n I find AI to be quite effective at repurposing content.<\/a> With AI, you can reuse and convert valuable content into multiple marketing assets optimized across channels.<\/p>\n I typically start with a long-form blog post or YouTube script as the source material. Then, I prompt AI to extract key points and write short-form pieces optimized for platforms like Instagram and X.<\/p>\n Here are some common AI prompts I use while repurposing content.<\/p>\n\n
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AI Prompts in Marketing Today<\/strong><\/h2>\n
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<\/p>\nMarketing AI Prompt Examples<\/strong><\/h2>\n
Examples of AI Prompts for Marketers<\/strong><\/h3>\n
Educational Prompts<\/strong><\/h4>\n
Informative Prompts<\/strong><\/h4>\n
Listicle Prompts<\/strong><\/h4>\n
Technical Prompts<\/strong><\/h4>\n
Examples of AI Art Prompts<\/h3>\n
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Examples of AI Prompts for Lead Generation<\/strong><\/h3>\n
Examples of AI Prompts for Social Media Posts<\/strong><\/h3>\n
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<\/p>\nExamples of AI Prompts for Podcast or Video Content<\/strong><\/h3>\n
Examples of AI Prompts for Content Promotion<\/strong><\/h3>\n
Examples of AI Prompts for Repurposing Content<\/strong><\/h3>\n
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